Keep the length to 60 characters or Less
Your title will most often be the first thing people see when when searching for your page on search engines.
Make it helpful for people to find what they're looking for...
Don't be annoying. Don't write in all caps.
Make it Keyword Specific
If your page is about 'Classic Car Parts' you might want to consider repeating those words in a slightly different fashion that still makes grammatical sense. As you know, keywords typed into search engines appear as bold in the search results.
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